No getting away from advertising overload

Chris Zawacki

It starts when we wake up in the morning to piercingly loud radio commercials played on our radio alarm clocks. We see it on at least 70 percent of all cars along the commute. Its plagues every single sense we possess. It has even invaded our times of peace, relaxation, and tranquility. This supposedly necessary aspect of success is known as advertising.

Our favorite magazines stink of the newest as well as most pungent perfume and cologne samples. Reminding us what a “true man” or “classy woman” smells like. Internet pop ups cripple progress, it has even gone so far as to play sounds just in case we happen to be glancing away from the computer screen. We have to bury our hands in our pockets or make it look like our hands are occupied with the most simple of tasks in order to prevent us from being pestered with glossy, flashy flyers when walking across certain parts of Saddleback’s campus.

Most importantly, when we attempt to escape these annoyances, especially in Southern California by going to the beach, we hear and see a small, old plane pulling a large banner in an attempt to tell us which sun block to wear. Do we really need commercials at the beach?

There is even a contest for best billboard along certain Los Angeles freeways. What do they give an automatic winner to the first billboard to cause an accident by being too large of a distraction? How far will we let this plague persist upon our lives?

We have already implemented a law banning spam-like advertisements over fax machines, but why stop there? Why not see how far away from our personal lives we can shoo this annoying advertisement fly off of our food?