2012 Video Music Awards: why the lack of viewers?

Rachel Schmid
Only 17% of Saddleback students watched the VMAs last Thursday night.

Only 17 percent  of Saddleback students watched the VMAs last Thursday night.

The 29th annual MTV Video Music Awards, held last Thursday night, only had 6.1 million people watching compared to their record 12.45 million viewers from the previous year.

The amount of Saddleback students who watched the VMAs has a shockingly low number as well. After an informal survey of 24 students, only four, or 17 percent, watched the VMAs this year.

One reason for the drop in viewership is due to the unusual day of the week and time the show aired: a Thursday at 8pm. Last year, the show played on a Sunday at 9pm.

The VMAs changed the day and time so it wouldn’t interfere with the coverage of the Democratic National Convention.

Kyle McDaniel, 17, watched the VMAs in previous years, but not this time. He was one of the millions watching President Obama accept the Democratic Party’s nomination for his candidacy for the 2012 presidential election.

Other students like Marissa Miramontes had no idea the VMAs were playing because of a lack of advertisement.

“I didn’t know it was on,” Miramontes said, “and I would have watched if I had known it was on.”

David Knicker, 20, watched five minutes of the VMAs and then turned it off. His reasons for not watching the VMAs had nothing to do with the Democratic National Convention or lack of advertisement.

Knicker said he didn’t watch the whole thing “because of One Direction, Justin Bieber and other boy bands. Today’s music is all about sex, lies, and infidelity.”

Whether you missed the VMAs due to the Democratic National Convention, lack of advertisement, or the music just wasn’t your favorite, you can still check out the highlights of the show by going to www.mtv.com/ontv/vma/2012.com.


Print Friendly, PDF & Email